Your technology partner in finance
A finance company that acts like a technology company — and talks like a neighbor.
Finance It Forward was built to serve the equipment financing industry — the lenders, the vendors, and above all the owners doing the work. From there we grew into every kind of business capital, arranging $1B+ in transactions along the way — carrying one rule with us: show people their real numbers.
The story
From Newport Beach, for everywhere work gets done
The financing industry runs on information gaps — the less you know, the more it costs you. We built the opposite: a smart online application connected to hundreds of lenders and institutions, underwriting that starts the moment you hit submit, and estimated numbers you can see before anyone touches your credit.
Technology does the shopping. A human — your human — does the fighting. That combination is why owners come back for the second truck, the third location, and the tenth machine.
Iman Gorji — Managing Partner
The driving force behind Finance It Forward, with over a decade in commercial lending — and a very short tolerance for hidden fees.
We build
Built by lending people who got tired of how lending felt. The technology — smart application, instant decisions, lender matching — exists to remove the runaround, not the humans.
We grow
We started in equipment finance and grew the way our clients do: one earned relationship at a time, into working capital, credit lines, refinancing, and cross-border deals.
We give back
10% of every documentation fee goes to non-profit organizations. Funding forward is the whole point of the name.
Know your number.
Ready when you are.
2 minutes. Soft pull. Real numbers. If the terms don’t make your business stronger, walk away — no strings.